Featured Work

 
 

Marketing Suite - Aria Park Innovation Center

 

Rebrand 747 E 22nd Street under a new name, emphasizing the data center capabilities of the facility

  • Goal: Lease the 95,000sf space to a large single client with need for data infrastructure

  • Tone: Professional, corporate, techy, forward-thinking

  • Name: “Aria”, meaning “air” in Italian (among other things) to reflect the cloud-computing infrastructure

  • Process: Experiment with organic shapes created from letters, compass emerges from design

  • Outcome: Building leased to GSA in 2019, won Graphic Design USA Inhouse Award for Marketing Suite

 

BRANDING - TECHNOCRAT COFFEE

 
 
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Brand “Technocrat Coffee” as coffee for coders and tech industry 

  • Goal: create a logo that evokes home-grown, locally-sourced coffee marketed to techies.

  • Process: Combine inspirations from classic American Trademark logos to create a classic logo

  • Tone: Emphasize energy, strength, and familiarity in designs

 

POSTER DESIGN - CHICAGO MIXTAPE FESTIVAL

 
 

Last minute poster request from music festival

  • Goal: Create new poster for festival in one night. Venue was unhappy with previous designer’s work due to illegibility

  • Process: Work fast and don’t question ideas. Trace photo taken of tape recorder and make text fit. Make it bold.

  • Tone: Rough, home-made, DIY. Colors emphasize Chicago flag with a calm, off-white background to make foreground pop

 

Album Release - Lullabies for the Restless

 
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Multi-format design album release

  • Goal: Make a strong, eye-catching image that stands from Spotify to full LP size

  • Process: Manipulate and digitally repaint photo of woman in skeleton make-up. Re-design for various formats

  • Tone: Dark, scary, horror. All black and white, bold design